mBand is a wearable technology that sends an alert in the case of an emergency. It is designed to be a fashionable piece of jewelry, that functions as an SOS device. With a press of a button on the side of the ring, mBand sends a text with your GPS location to your close contacts, and notifies a central monitoring station with your information. On this project, I closely collaborated with a small creative team of designers, directors and stakeholders. My efforts on the project were designing the mBand App, brand logo and closely influencing and developing the mBand brand including the selection of font, color, visual aesthetic/style, and researching the target audience. In addition, I was the lead photographer and photo editor on the mBand lifestyle photo shoot.
mBand started out as a Kickstarter campaign and is a project in development.
The mBand logo was developed with collaboration from the in-house BrickHouse Security team with both internal and external stakeholders feedback. Designed in Adobe Illustrator.
I collaborated closely with the Creative Director and in-house creative team on the look and feel of the app. The development was done by a third party app development company. The mBand app was intended to run on iOS and Android operating systems. App UI designed in Adobe Photoshop and Illustrator.
mBand Photo Shoot
As a multi-part shoot, these are some of the images I captured of our talent wearing the mBand ring. The product and brand positioning is aimed at being an elegant product a woman would wear everyday.